Ecommerce SEO refers to optimizing an online store for search engines in order to enhance its visibility on search engine results pages (SERPs). As opposed to paid ads that only appear when an individual searches for a keyword, organic search traffic is free and can result in more website visits and sales. Ecommerce SEO includes tasks like writing long product descriptions with relevant keywords as well as ensuring quick-loading website content from relevant sites and gathering backlinks from authoritative sites.
eCommerce SEO is so vital because when users search unbranded terms like “living room art,” they’re usually in the market to buy something. This provides brands with their greatest opportunity, yet poses their greatest challenge as competition from other retailers vies to rank higher than them on Google SERPs (Search Engine Results Pages).
Your team of ecommerce SEO specialists can assist in devising an ecommerce strategy that will drive more organic search traffic to your site, making it easier for users to locate products they are searching for. Our services for ecommerce SEO include keyword research, site audits, competitor analysis, on-page optimization services including image alt text and meta tag optimization as well as schema markup schema markup markup link building as well as ongoing management of ad campaigns to keep your store visible in organic searches.
As part of eCommerce SEO, having accurate product data is of utmost importance. That is why we focus on writing detailed yet accurate product descriptions with relevant keywords included, making sure all product images contain descriptions or alt text that clearly describe them, and offering dimensions, materials and color options so users can make an informed purchase decision.
One key component of ecommerce SEO is site structure. At our firm, we recommend an organized and clear page hierarchy which makes it easy for both search engines and real visitors to locate what they’re searching for quickly and efficiently. Canonical tags help prevent duplicate content issues caused by multiple URLs for one category or product.
Finally, it’s essential that your products garner user reviews and testimonials. This can be accomplished by including links to third-party review platforms in product descriptions or offering discounts as an incentive for customers who leave positive reviews.
At its core, successful ecommerce SEO strategies depend on tailoring them specifically to the needs and goals of each individual business. At SEO for Ecommerce we take the time to learn your industry and how people search for products you sell before devising an approach that maximizes results.